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Channel: Maniac Marketing Blog | Featuring your host, direct mail marketing expert Joy Gendusa.
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Maniac Dispatch: Proven Political Advertising Strategy #3

Greetings, politicos! I’m in the middle of a blog series I’m calling “Proven Political Advertising Strategies”. In this series, I am analyzing a few of PostcardMania’s political successes to see what...

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Maniac Dispatch: Proven Political Advertising Strategy #4

Greetings, vote-seekers! I’m in the middle of a blog series I’m calling “Proven Political Advertising Strategies”. In this series, I am analyzing a few of PostcardMania’s political successes to see...

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Maniac Dispatch: Proven Political Advertising Strategy #5

Hey there! This is the final post in my blog series “Proven Political Advertising Strategies”. In this series, I analyzed a five of PostcardMania’s previous political successes to show you what you can...

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Maniac Dispatch: Every Door Direct Mail Winners and Losers (By Industry)

Every Door Direct Mail (EDDM) from the United States Postal Service is a new program that allows businesses to send a direct mail piece to every address on a mail carrier’s route for a discounted...

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Direct Mail Tracking: The more you know, the more you’ll make

In marketing – like so many other areas of life – knowledge is power. The more data you have about your direct mailings, the more informed decisions you will make. And with better decisions come better...

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2012 USPS Summer Sale Means Postage Savings for You!

image from: usps.com Last year, I announced the USPS’ summer QR code postage discount with a post that explained what QR codes are and why they are important. This year, they are running a similar...

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The Philosophy of Successful Marketers

If a person dates 4 individuals before meeting the one they eventually marry, would you consider this person’s dating life a failure because they only succeeded in finding the right person 20% of the...

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Does Direct Mail Work? Ask Terry Bradshaw!

We were recently featured on Today in America with Terry Bradshaw! We had a great time filming and are really happy with how the segment turned out. So, does direct mail work? Well, we built our...

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Newspaper Ads: Better Than Direct Mail?

The other day I was talking to one of my marketing consultants and she was telling me about one of the business owners she had spoken to that day. He was a dentist, and their conversation has been...

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What the DEATH of the Shopping Mall Means for You

When was the last time you found it NECESSARY to go to a shopping mall? Maybe… Black Friday? Can you remember any other time you found yourself saying, “Oh, I should just stop by the mall; it’s much...

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The One Thing That Can MAKE or BREAK Your Postcard Campaign

In small business marketing, it’s all about finding the right audience. Think about this: If you were selling bait, who would you need to reach? Fishermen, right? And if you sent your advertisement out...

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Are You Doing Direct Mail WRONG? [FREE Webinar]

If you’re reading this, you’ve probably either marketed with direct mail or, at the very least, thought about it. So here’s a question: What if you’re going about postcard marketing — or thinking about...

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10 Ways to Create More Leads with Your Postcards

If you’ve been reading my blog for a while, you probably know that the two most important aspects of a successful postcard campaign are: The quality of your mailing list The quantity of your mailings...

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Why Google — A Tech GIANT — Uses Direct Mail To Drive Revenue

Let’s be honest: When you think of trending marketing strategies, direct mail probably isn’t top of the list, am I right? But then why does GOOGLE — the #1 technology company on the planet — depend on...

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USPS Postcard Size Guide: 4 Options for Maximum Postage Savings

Most small business owners don’t realize that the largest cost in a direct mail campaign isn’t design or printing — it’s postage! But: You can save money on your postage when you select the best size...

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How 3 Businesses Generated ROIs of 998% and MORE

If you didn’t grow your business as much as you thought you would last year… I have something that will help! A few months ago, we held our bi-annual Growth Summit live event here at PostcardMania. To...

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8 Marketing Facts You Probably Missed in 2018

I know the holidays are about to sweep us all up in parties and gift giving — But I can’t stop thinking about how fast 2019 will be here. To help you prepare your business for the new year, I decided...

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I’m getting personal! (And why you should too.)

When you receive an email — or postcard — with your name on it, what do you do? You look! We’re used to responding to our names (thanks to our parents!), so no matter where we see it… We take a double...

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Direct mail — yes or no? 10 studies to help you decide.

Stop wasting money on unproven marketing trends! I put together 10 stats to inform your marketing plan — and budget — for 2019. 1. More than TWICE as many people (135% more!) will respond if you...

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4 Steps To Analyze Your 2018 Marketing For 2019 Success

I haven’t met a business owner yet who hasn’t — at one time or another — been disappointed by their marketing. “I did market, but it didn’t work.” Sound familiar? I get the frustration… it’s part of...

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